Are you a follower or a leader? How we bow to peer pressure and influence others

No pressure”read it”…

Metro

US first lady Michelle Obama has been identified as a warm and strong character who influences others (Picture: AP) US first lady Michelle Obama has been identified as a warm and strong character who influences others (Picture: AP)

It is a sobering thought in the egocentric era of the selfie that perhaps we might not be the creators of our own destiny or the masters of our own success.

We like to attribute our achievements to our autonomous personal brilliance. However, a new book torpedoes the misconception, warning instead that peer pressure and the people around us ‘shape everything we do’.

In The Power of Others, British writer Michael Bond demonstrates the ways in which we are ‘beholden to our peers’ – and how our ‘innate socialness’ has the power to propel us both to great heights and ‘unthinking cruelty’.

As a counterbalance, another thought-provoking new title, Compelling People, exposes ‘the hidden qualities that make us influential’. US communications strategists John Neffinger and Matthew Kohut – who…

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